When Business Week declares you the “No. 1 Innovation Up-And-Comer In The World”,
your branding strategy better keep up, because everyone will be watching. Such is
the case for Fusion-io, the tech firm responsible for solid-state server technology
used by Hewlett-Packard, IBM, Dell, Cisco, and Supermicro.
Much of Fusion’s Marketing plan hinges on an ultra-aggressive trade show schedule,
exhibiting at over 270 shows around the world, every year (that’s 1 show every 32
hours). While they certainly have a tout-worthy product, they still value the chance
to make a splash with attention-grabbing promotional giveaways. In their eyes,
the more random and practical the giveaway, the better. This is where the creative
services and manufacturing of Namify enter the picture.